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Public service efforts and underage DUI

New Jersey motorists may be familiar with some of the most notable public service campaigns of the National Highway Traffic Safety Administration. These efforts target certain behaviors and beliefs that can translate into injuries and deaths on the nation's roads. With the assistance of the Ad Council, the NHTSA has developed a campaign designed to reduce instances of underage drinking and driving. The effort will include various types of print, broadcast, and digital resources. An ad agency in New York has coordinated the campaign pro bono.

This new campaign is aimed at reinforcing the serious nature of the consequences an individual might face because of drinking and driving. Underage drivers are particularly addressed as the context of party faux pas is used. Party fouls are represented in the ads, including drink spills and other embarrassing moments. In comparison, DUI car accidents are pictured as being far more serious with long-term consequences being possible.

This may be one of the most tech-dependent campaigns of the NHTSA as Facebook and Twitter accounts are used to promote the messaging. Additionally, an Instagram profile will be created to support the campaign. An excuse generator has been developed to help those who are unsure about how to deal with the peer pressure that might be faced in attempting to avoid riding with a drunk driver. Additionally, a special emoji keyboard will be released for various smartphone platforms. Although the tech facets of the campaign may add a fun element to the efforts, the goal is serious as NHTSA aims to reduce the statistics for young drivers and passengers being injured or killed in DUI incidents.

A person who has been injured because of an intoxicated underage driver might face long-term medical difficulties. Although motor vehicle coverage might handle some of the related costs, a personal injury lawsuit filed with the assistance of an attorney might be an advisable way of seeking additional compensation for the losses that have been sustained.

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